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Victoria's Secret is a retail-brand of lingerie and beauty
products, owned and run by the Limited Brands company.
Victoria's Secret had sales of more than $2.4 billion through their 1,014 retail stores in the United States in 2002. All stores of Limited Brands are corporately owned. Victoria's Secret products
are also available through the catalogue business, Victoria's Secret Direct, with sales of approximately $870 million. The
company uses supermodels like Laetitia Casta, Adrianna Lima, Heidi Klum and Tyra Banks in their
advertising and fashion shows. Victoria's Secret has a flag-ship store in NYC's Herald Square.
The brand has been heavily criticized by groups such as the American
Decency Association and whatisvictoriassecret.com for their use of "softcore porn" advertisements.
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