|
Typography (performed by a typographer) is the art of creatively arranging letterforms on a page to be
printed, usually using a recognised typeface, in order to achieve a combination of
both aesthetic and functional goals.
While the term orthography usually refers to correct writing in
general, typography includes:
- layout of blocks of text on the page, and throughout a publication;
- thoughtful selection and use of typefaces (fonts);
- correct use of emphasis;
- optional decoration such as initials;
- adhering to rules of typographical syntax, such as when to use a hyphen vs. a
dash, or what glyphs to use for quotation marks, which varies greatly
among different languages.
The term typography has broadened to include arranging text on the computer screen. When an overall layout
specification has to handle a range of actual content – whether on screen or not – the term more often used is
information design.
Note that type design is generally considered a separate activity from
typography, although it can be considered a branch thereof.
Quotations
Typography is directing a message.
Günter Gerhard Lange, found on typolis.de
Only who knows the rules can break them when necessary.
found on typolis.de
Anyone meaning to be an expert at types, because he could read it, is quite fine mistaken.
Jan Tschichold, found on typolis.de
The whole is more than the addition of its parts.
Laotse, found on typolis.de
For design, the unprinted area is more important than the printed.
Joachim Opfer, found on typolis.de
Good typography explains the content, not the designer.
Kurt Weidemann, found on typolis.de
In all arts the believe in counting and measuring leeds to the greatest mistakes.
Paul Renner, found on typolis.de
Also the printed looks either good or bad, anyhow it always looks like somehow; and just this look marks its aesthetic
value.
Paul Renner, found on typolis.de
Type of humour
Is that a serif in your pocket or are you just glad to see me?
Don't let women design the period.
Typographers do it with character.
Goudy is my co-pilot.
Kiss me, I'm italic.
Important typographers and type designers
Related topics
Reference
- The Elements of Typographic Style by Robert
Bringhurst (often referred to simply as Bringhurst) is widely respected as the modern authority on typographic
style. ISBN 0881791326. (excerpts
)
External links
|