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To sponsor something is to support an event, activity, person or organization by providing money or other
resources in exchange for something, usually advertising or publicity.
Sponsorship may be an arrangement to exchange advertising for the responsibility of funding a popular event or entity. For
example, a corporate entity may provide equipment for a famous athlete or sports team in exchange for brand
recognition.
The sponsor earns popularity this way while the sponsored can save a lot of money.
Sponsorship is prominent in sports. Many companies want their logo on sponsored equipment in return.
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