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Red herring

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A red herring is variously:

  • a dried, smoked, herring. The curing process turns the fish red.
  • a type of logical fallacy
  • in finance, a prelimary prospectus for an offering of stock, so called for the notice in red type required by law at the top of the front page
  • a brief for venture capitalists to tempt them into following up with investment in the business plan
  • Red Herring, a business magazine founded in the dot-com boom of the 1990s, when venture capitalists and business plans abounded.
  • in literature, a plot device intended to distract the reader from a more important event in the plot, usually a twist ending.


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