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Public opinion is the aggregate of individual attitudes or beliefs
held by the adult population.
Public opinion is influenced by public relations and the
political media. Additionally, mass media utilizes a wide variety of advertising techniques
to get their message out and change the minds of people. Disturbingly enough, not all people realize propaganda when they see
it.
The tide of public opinion becomes more and more crucial during poltical elections, most importantly presidential
elections.
It is frequently measured using the method of survey sampling.
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