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The Arts and Crafts Movement was a reformist movement, at first inspired by the writings of John Ruskin, that was at its height ca. 1880-1910. The movement influenced
British decorative arts,
architecture, cabinet
making, crafts and even the 'cottage' garden designs of William Robinson or Gertrude Jekyll. Its main publicists were William
Morris, Charles
Robert Ashbee, T J Cobden Sanderson and Walter Crane. Charles Rennie Mackintosh, and artists in the Pre-Raphaelite movement. The Arts and Crafts movement was part of the major English aesthetic movement of the last years of the 19th century, but in the United
States the term is often used to denote the style of interior design, etc. that prevailed between the dominant eras of
Art Nouveau and Art Deco, or
roughly the period from 1910 to 1925.
The Arts and Crafts Movement began primarily as a search for authentic and meaningful styles for the 19th century and as a
reaction to the eclectic historicism of the Victorian era and to 'soulless' machine-made production aided by the Industrial Revolution. Considering the machine to be the root
cause of all evils, the protagonists of this movement turned away from the use of machines and towards handcraft, which tended to
concentrate their productions in the hands of sensitive but well-heeled patrons. Though the spontaneous personality of the
designer became more central than the historical 'style' of a design, certain tendencies stood out: reformist neoGothic
influences, rustic and 'cottagey' surfaces, repeating designs, vertical and elongated forms. In order to express the beauty
inherent in craft, some products were deliberately left slightly unfinished, resulting in a certain rustic and robust effect.
There were also sentimental Socialist undertones to this movement, in that
another primary aim was for craftspeople to derive satisfaction from what they did. This satisfaction, the proponents of this
movement felt, was totally denied in the industrialized processes inherent in compartmentalised machine production.
In fact the proponents of the Arts and Crafts movement were against the principle of a division of labour, which in some cases could be independent of the presence or absence of
machines. They were in favour of the idea of the master craftsman, creating all the parts of an item of furniture, for instance,
and also taking a part in its assembly and finishing, with some possible help by apprentices. This was in contrast to a shop
where everything would be oriented towards the fastest production possible, with one person or team doing all the legs of a piece
of furniture, another doing all the panels, another assembling the parts and yet another doing the paint and varnish or other
finishing work, all according to a plan laid out by a furniture designer who would never actually work on the item during its
creation. The movement sought to reunite what had been ripped asunder in the nature of human work, having the designer work with
his hands at every step of creation.
Some of the most famous apostles of the movement, like William Morris, were more than willing to design products for machine
production, when this did not involve the wretched division of labour and loss of craft talent, which they denounced. Morris
designed numerous carpets for machine production in series.
The Red House, Bexleyheath, London (1859), by architect Philip Webb for William Morris himself, is a work exemplary of this movement. There is a deliberate
attempt at expressing surface textures of ordinary materials such as stone, tiles, etc., with an asymmetrical and quaint building
composition. William Morris formed the Kelmscott Press and also had a
shop where he designed and sold products such as wall paper, textiles, furniture etc.
Widely exhibited in Europe, the Arts and Crafts Movement's qualities of simplicity and honest use of materials negating
historicism inspired designers like Henry van de Velde and
movements such as Art Nouveau, the Dutch De Stijl group, Viennese Secessionstil and eventually the Bauhaus. The movement can be
assessed as a prelude to Modernism, where pure forms, stripped of historical
associations, would be once again applied to industrial production.
In the United States, it spawned complimentary and sympathetic movements such as the "Mission" furniture of Gustav Stickley, the "Prairie
School" architects and designers round the youthful Frank Lloyd
Wright and the bungalow style of houses popularized by the brothers Henry and Charles Greene, and Craftsman style
studio pottery, exemplified
by Rookwood pottery or
Bernard Leach in England. All of these emphasized the craftsman's
touch.
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